Ok, here’s the deal. I want to cover the Paradox of Choice, because I think it’s a really cool concept to have in your head. However, in the course of researching it, I discovered that there isn’t a ton of experimental evidence supporting it. So, take this with a grain of salt. I’ll do a real, math-containing paradox this Wednesday, I promise!
So, having more options is good, right? The more types of bread, or movies, or insurance plans are made, the more likely it is you’ll get exactly what you’re looking for.
But… but just look at this picture.
Are you feeling a teensy bit stressed? Because I’m feeling a teEENSY bit STRESSED. That is SO much YOGURT.
The idea behind the paradox of choice is that while people always say they want more options when you ask them, if you have too many options, it can cause stress and worry that you chose wrong, and it takes much longer to choose.
For example, look again at the picture of yogurt from my local Fred Meyer. Imagine trying to choose one yogurt out of this mix- you’d have to sort it out by type (Greek? Whipped? Plain?) flavor (Caramel? Strawberry? Vanilla?) and price (by item, or by weight?). And even once you chose that yoplait, you might wonder if another type might taste better.
That’s really all I’ve got for you today. I just think it’s a neat little concept to have, to remind you that when you’re making a decision, sometimes the stress of the decision making process itself can be a factor.